Alison

Boutique Owner

Since studying at The London College of Fashion, I’ve always worked within the Fashion Industry. From Wholesale in Great Portland Street & the shop floor at Harvey Nichols to a career in Head Office Buying and Merchandising for Arcadia.

I love clothes and always strive to bring that something special and different to the boutique, so I’m always searching for brands that offer my customers individuality and something a little different from the High Street standard.

I’m always on hand to offer advice & love to help customers find that perfect style whether it be for an occasion or their everyday wardrobe, so please pop in for a browse.

About Alison

Alison's Top Picks

Liberty

Stylist

I really enjoy working in Gingerlillie and helping customers choose outfits that define their style. I love how the boutique explores new trends and quirky pieces and it’s given me and excellent insight into the fashion industry which is really helping me with my studies at the Fashion Retail Academy in London.

My favourite designers are Louis Vuitton, Balenciaga and Gucci and also love Instagram for gaining inspiration from upcoming influencers. Nothing quite beats shopping in store though, I love trying on the clothes and styling them with different pieces whilst in a shop!

About Liberty

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Sharon

Stylist

I love helping customers to find their perfect outfit. Spending time with customers is important to me, and I am always chatting away and striving to help. Probably too much!

I love fashion. I am a self-confessed shopaholic and spend a lot of my time browsing in boutiques in local towns. I love niche, independent shops where you can find something a little bit different so working here is the perfect fit!

My staple outfit is a nice fitting pair of Mosmosh jeans and a blazer but I also love the brand Stardust, their dresses are amazing! Weekend wear is a pair of Yogaleggs and a sweatshirt, I do love a hoody!

I am married with two sons and a lively dog, Vinnie, so if I am not shopping I enjoy being with them which is usually on the side of a football pitch!

About Sharon
Sharon Gingerlillie Stylist

Sharon's Top Picks

Customer Reviews

Google Review

  • Thank you for your help today picking a dress for my Christmas party. I would highly recommend this shop in Hertford. There is great choice, a relaxed atmosphere and good honest service.

    Absolutely love GingerLillie, it’s so nice to have a shop that’s different from all the chain High Street shops. The clothes are stylish, unique and great quality. I have already bought a lot from there and would definitely continue to do so!

    I wore my beautiful new teal blouse, which I got from GingerLille today and had so many compliments. Many thanks Alison.

  • Alison and her team are absolutely brilliant. They have lovely clothes but are always happy to help make suggestions and find clothes to suit everyone.

    Alison at Gingerlillie has a great eye for knowing which styles will suit me, she really brings that personal touch to my shopping experience. Thank you Gingerlillie!

    Well fitted and in my opinion, the best selection of clothes at a price range that isn’t astronomical. The ladies who work their are lovely and really helpful.

  • Customer centric service with a smile ALWAYS. Ever changing stock and the quality is excellent. The best up to date varied fashion and accessories at reasonable price tags.

    Great choice, well priced and super helpful staff. Good range of clothes in sizes and prices. Assistants are helpful without being intimidating. Gives you time to look and think without hassle.

    Alison is more than a shop owner. She is extremely passionate about her shop. Her eye for style is amazing and her advice and warmth is spot on. Gingerlillie is an asset to Hertford x

  • Alison offers a personal service and has an ability to bring you the latest trends in a way that makes you visualise the whole look. Gingerlillie is my go to for almost every outfit occasion!

    Fantastic helpful staff, nothing is too much trouble for their excellent stylists. The shop caters for all ages, with so much choice and an eclectic mix. My favourite clothes shop!

    Good choice for all ages. Very friendly and professional staff who give their honest opinion on what suits me best to flatter my figure. Everyone always asks where I got my garment from!

  • Wonderful collection of inspiring fashion! Great friendly helpful people, Alison has a very good eye for what her customers like! Good luck Gingerlillie!

    The clothes are so different to any other shops I visit. It’s hard to go in without buying something, everything’s so great! The staff are all very helpful. A great shop for all occasions.

    Unique and tasteful. The owner is very passionate about fashion and loves to help out her customers personally to purchase the right product for them.

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